Kerala Brand takes off !

Kerala's 40 billion dollar economy, growing at 14% is ranked 9th. She is growing at 14% and contributes 4% to Indian 1.2 tr dollar GDP.

She is at the moment undercapitalised and potential unactualised.

Her software is growing at 40% and Tourism at 25%. ( V S claimed that K's sw exports are now 3000 crores, forgetting that Karnataka's is 30,000 cr ). Her tourism nets in 13000 cr and may go upto 16000 cr or 3.5 billion dollars this year. Kerala is promoting it as Responsible Tourism and Eco Tourism, where the Ecology is preserved for posterity.


Immense growth is forecast with the inception of the Kochi team, as Kerala will be marketed via IPL matches ! Brand Kerala is now in the minds of the Kerala entrepreneurs and Kerala's Ayurveda, Software, Tourism, Yoga and Cuisine will be marketed under the Kerala Brand.

Keralam ennu kettalo thilakkanam..............................

Upto 1980, Kerala was an unknown destination. Then Kerala Tourism developed it. Walter Mendis called Kerala " God's Own Country " and Mike Smith " a heavenly state". The immnense greenery, imparted by the two major monsoons, is the cause of beauteous Kerala.

For more info, pls check Kerala Heritages