Ads to cost more if India make it to the finals

Now the ad rate for a ten second spot is just 4 lakhs. It may be six fold if
India makes it to the title stage.

ESPN Star Sports may rake in crores, if India moves through to the Finals.

If India reach the finals, it will be 24 lakhs per ten second spot. ( 52
K dollars ). Two hours of adverstising time and the beneficiary gets $37.5
m.

Sanjay Kailash , ESPN Software India Pvt Ltd executive vice-president (Ad
Sales & New Media) said. "If India does well and reaches the knockout stages, ad
spot rates could jump up significantly, as high as five to six times of the
existing rate."

Kailash said that the inventory of ads on the national channel,DD, is sold out, adding that rates on DD are less than that of Star Cricket

Those who have signed up as sponsors on DD include Tata Motors, Pidilite, Hero Honda, Parle, ITC, Jaype Cement, and Pepsi.

Naveen Khemka, senior vice-president of ZenithOptimedia said."If India makes
it to the semis, then increased demand will be seen from new advertisers who
have not bought already. Rates will be more driven by the demand and ESPN
will want to maximise given that they are already the last two or three
matches".

ESPN has made more than 75 cr from ad spots on DD and it is targeting 750 cr from
the WC on its own.

Jupiter in Pisces, in the 9th, can only indicate progress. Not only the World Cup, but IPl IV will also be a great success. More viewerships, more sponsors coming in, more ad revenue, more gate collection - all are guaranteed by the positions of Saturn and Jupiter, transit-wise !